Electric freedom meets rugged tradition as Jeep joins Hertz’s newest rental fleet lineup
As summer road trips beckon and open-air driving takes center stage, Hertz is steering into adventure mode with the latest addition to its rental lineup: the 2025 Jeep Wrangler 4xe. In partnership with the legendary Jeep brand, Hertz is now offering America’s best-selling plug-in hybrid SUV across select U.S. cities—just in time for the peak travel season.
The move expands Hertz’s portfolio of electrified and adventure-ready vehicles, with the Wrangler 4xe offering a unique blend of off-road capability, modern tech, and eco-conscious performance. Customers can now rent the plug-in hybrid Jeep through Hertz.com and hit the road with the freedom to explore—roof down, battery charged, and rubber duck in tow.
“We are thrilled to add the Jeep Wrangler 4xe to our expansive lineup,” said Henry Kuykendall, Executive VP of North American Operations at Hertz. “This model combines iconic Jeep DNA with cutting-edge hybrid technology, and we’re confident travelers will embrace the experience this summer.”
More Than a Ride—It’s a Jeep Thing
Renting a Wrangler 4xe from Hertz isn’t just about transportation; it’s an entry into Jeep’s distinctive community culture. Newcomers will quickly learn the meaning of a “Jeep Wave”—a friendly salute between fellow Wrangler drivers—and might even discover a small rubber duck placed on their hood, a quirky and joyful tradition known as “Jeep Ducking.”
Hertz has embraced this culture with its own twist: lucky renters who find an exclusive Hertz-branded duck in their vehicle can unlock surprise upgrades or discounts on future rentals—a playful nod to the growing Jeep subculture.
“The Wrangler was built for summer,” said Lucy McLellan, Global Head of Jeep Marketing and Communications. “This collaboration gives drivers a chance to feel the wind in their hair, receive a Jeep Wave, and join a community that brings smiles everywhere it goes.”
A Test Drive Before You Buy?
For those considering a Wrangler 4xe of their own, this rental opportunity serves as a hands-on preview of what it’s like to live the Jeep lifestyle. The 4xe has held the top spot in plug-in hybrid sales in the U.S., according to S&P Global Mobility, and its presence in the rental market could drive even more interest among potential buyers.
Travel Smart This Season
To make the most of the summer travel boom, Hertz is offering tips for securing the best rental experience:
Book Early: Demand for SUVs and hybrid models is peaking, especially in popular destinations like Miami, Denver, San Francisco, and Honolulu.
Join Hertz Gold Plus Rewards: Members enjoy benefits like exclusive pricing, faster checkouts, and points toward free rental days.
Plan a Scenic Road Trip: With Jeep Wranglers available in major hubs across the U.S., drivers can easily turn a rental into a memorable journey.
From city streets to scenic trails, the 2025 Jeep Wrangler 4xe offers travelers a new way to experience summer—electrified, top-down, and Jeep proud.