Chrysler, Dodge, Jeep®, and Ram Partner with America250 to Drive Historic U.S. Anniversary Celebration
Detroit, May 22, 2025 — In a landmark collaboration, the Chrysler, Dodge, Jeep®, and Ram brands have joined forces with America250, the official bipartisan commission overseeing the 250th anniversary of the signing of the Declaration of Independence. As exclusive automotive sponsors, these four American automotive icons will play a prominent role in a yearlong national celebration designed to unite and engage Americans across all 50 states.
The partnership was unveiled alongside the debut of the “America Made Us” campaign, launched across social media to kick off the extensive festivities. More than just a marketing effort, the campaign underscores the brands’ shared American heritage and commitment to honoring the nation’s history and people.
“As quintessentially American brands, Chrysler, Dodge, Jeep, and Ram will help bring the America250 mission to life by literally driving the movement forward,” said Rosie Rios, chair of America250. “This partnership symbolizes the power of public-private collaboration and the importance of connecting communities in meaningful and inspiring ways.”
Each brand will contribute a fleet of vehicles to support official America250 events taking place throughout the United States. Additionally, limited-edition America250 models from each brand will soon be revealed, offering consumers a unique way to take part in this historic occasion.
Olivier Francois, Global Chief Marketing Officer at Stellantis, highlighted the emotional connection Americans have with the brands. “From Chrysler’s powerful ‘Imported from Detroit’ campaign to Ram’s tribute in ‘God Made a Farmer,’ our brands have long celebrated American resilience, culture, and pride. ‘America Made Us’ continues this legacy, celebrating not just the country’s 250 years but also the individuals who’ve shaped our journey.”
A particularly touching element of the campaign is the voiceover for the “America Made Us” launch video. The team revived the voice of Kevin Yon—famed narrator of the 2011 Chrysler Super Bowl ad—using AI and archival recordings, with his family’s blessing. “Kevin’s voice is part of our company’s soul,” said Francois. “There was no better voice to launch this historic partnership.”
To visually commemorate the campaign’s kickoff, a massive America250-themed wrap will be unveiled at Stellantis’ North American headquarters in Auburn Hills, Michigan, just ahead of Memorial Day.
As the celebration continues, Chrysler, Dodge, Jeep, and Ram will announce more creative initiatives and activations, all designed to bring the spirit of America250 to life on the road—and in the hearts of Americans.
