New Ford Crossover to Debut in 2027, Filling Focus-Sized Gap in Lineup
Affordable strategy takes shape as Ford restructures its European model range
Ford is preparing a significant addition to its European portfolio with the introduction of a brand-new mid-size crossover, slated to launch in 2027. This upcoming model is designed to take the place of the Focus hatchback, whose production is scheduled to end later this year.
As part of a broader restructuring of its European operations, Ford aims to return to its roots as a high-volume manufacturer by delivering more affordable and accessible models. The new crossover will be built in Valencia, Spain, where Ford is planning for an annual production capacity of up to 300,000 units—suggesting this could become a core product in the brand’s global lineup.
While it will not serve as a direct replacement for the Ford Kuga, the new crossover will be sold alongside it. It is expected to offer a diverse powertrain lineup, including petrol-hybrid systems and fully electric versions. The vehicle will be underpinned by Ford’s flexible C2 architecture, already used in several mid-size models, and optimized for efficient multi-energy integration.
This model is likely to closely match the dimensions of the outgoing Focus, allowing Ford to streamline production processes and minimize additional investment in manufacturing changes. With an increasing emphasis on affordability, this crossover will serve as a bridge between the compact Puma and larger electric SUVs like the Explorer and Capri.
Ford has yet to confirm the name of the new model. However, given the company’s recent strategy of reusing well-known nameplates—and the fact that this vehicle directly follows the Focus in the lineup—it would not be surprising if the Focus badge is revived in this new SUV form.
The introduction of this model signals Ford’s renewed commitment to the European market. After years of shifting toward higher-priced EVs, the company appears ready to compete once again in the volume segments, where mainstream brands like Volkswagen, Hyundai, and Renault continue to dominate.
In a recent statement, Ford executives acknowledged the need to adapt to slower-than-expected EV adoption across Europe. By offering hybrid and electric options under one model line, the company is positioning itself to appeal to a broad customer base—regardless of where they stand on the path to electrification.
The new SUV is expected to be priced significantly below Ford’s current electric offerings, filling the sizeable gap between the Puma EV and the larger Explorer. Analysts suggest it could rival popular models such as the Volkswagen Tiguan, Hyundai Tucson, and Kia Sportage, making it a key contender in Europe’s fiercely competitive C-SUV segment.
As Ford seeks to rebuild its market share and brand relevance in Europe, this new model could mark a turning point—merging familiar name recognition with a fresh design, competitive pricing, and a flexible powertrain strategy.
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