Ford Mustang Roars Back to the Top with Best Sales in Nearly 7 Years
The Ford Mustang has reclaimed its title as Australia’s favourite sports car, delivering its strongest monthly sales performance since the arrival of the latest generation in 2024.
In May 2025, Ford delivered 720 Mustangs across Australia, marking a major comeback for the legendary nameplate. That figure not only tops all other sports car sales for the month but also surpasses the year-to-date totals of competitors like the BMW 2 Series Coupe (422 units) and Subaru BRZ (365 units).
This is the best result for the Mustang since November 2018, when 780 units were sold, and a strong indicator that Ford’s new ‘S650’ generation is gaining traction despite higher prices. At its peak, the Mustang recorded a massive 1351 sales in May 2017, eventually leading to its record year with 9165 total units sold.
After dominating the Australian sports car market between 2016 and 2022, the Mustang faced setbacks in 2024 due to supply delays. That year, it even posted a zero sales month in February, with total annual deliveries falling behind rivals for the first time since its local launch in 2015.
However, 2025 is already telling a different story. With 2489 units sold in just five months, the Mustang has already outperformed its full-year totals from 2024 (1464), 2023 (1475), and 2021 (1887). At its current pace, Ford is on track to exceed both 2021 and 2020’s full-year figures by the end of June.
Despite price increases of around $10,000 over the previous generation, and further recent rises of up to $2000 for MY25 models, customer demand remains strong. The entry-level EcoBoost coupe now starts at $66,990 before on-road costs, while the 5.0-litre V8 GT begins at $78,990 with a six-speed manual transmission. Opting for the automatic adds an additional $3000.
With these results, the Mustang has firmly re-established itself as a key performance icon in Ford’s lineup, standing out amid the brand’s otherwise SUV- and ute-heavy range.
