Ford Mustang Sales Hit Historic Low, Poised for Worst Year Ever
October 2025 — Ford Motor Company may be enjoying overall sales growth this year, but the same cannot be said for one of its most iconic nameplates. The Ford Mustang, long celebrated as a symbol of American performance, is now facing the very real possibility of its worst sales year on record.
According to Ford’s Q3 2025 report, the automaker sold just 1,803 Mustangs in September. That marks a 32.4 percent decline from the same month in 2024, when 2,668 units were delivered. While total Mustang sales for the third quarter rose slightly by 2.5 percent compared to the same period last year (9,267 vs. 9,041), the year-to-date figures tell a more troubling story.
So far in 2025, Ford has sold only 32,818 Mustang coupes, down 10.1 percent from the 36,485 units sold by this time in 2024. If the trend holds through the fourth quarter, the Mustang is set to record the lowest annual sales total in the model’s six-decade history.
A Shrinking Market for Muscle
The Mustang now finds itself in a dramatically reduced segment. The Chevrolet Camaro and Dodge Challenger have both ended production, leaving the Mustang and the Corvette as some of the last gas-powered American performance cars still available. However, shifting consumer tastes toward crossovers, trucks, and electric vehicles have sidelined traditional coupes in recent years.
Electric Sibling Outpaces the Original
Adding to the Mustang’s struggles is the rising success of its electric counterpart. The Mustang Mach-E, Ford’s electric crossover, significantly outperformed the coupe in Q3 with 20,177 units sold, reflecting a 50.7 percent increase year-over-year. For 2025 so far, Mach-E sales have reached 41,962 units, up 17.8 percent.
While the two vehicles share a name, they clearly attract different buyers—and the Mach-E is quickly becoming the stronger brand within the Mustang family.
Future of the Mustang
Despite its sales decline, Ford insists the Mustang remains a core part of its identity. CEO Jim Farley recently told The Verge that the company is “investing a lot in Mustang” and emphasized that it remains “the best-selling sports coupe in the world.”
There are growing rumors of Ford expanding the Mustang lineup with potential additions such as a four-door variant, hybrid powertrains, or even an off-road-oriented model. However, the company has not confirmed any specific plans. One thing is clear: a fully electric Mustang coupe is not in development at this time.
Broader Ford Performance
The Mustang’s decline contrasts sharply with the performance of Ford’s overall lineup. Sales of the F-Series trucks are up 12.7 percent year-to-date, while the Maverick, Explorer, and Bronco have posted gains of 10.9, 9.6, and 42.9 percent respectively. Overall, Ford’s U.S. vehicle sales are up 7.2 percent through Q3.
The Mustang’s fading numbers raise important questions about the future of sports coupes in the U.S. market. Even icons aren’t immune to change—and for the Mustang, that change may need to come sooner rather than later.
