Ford Mustang Sales Plunge by 31.6%, Electric Mustang Mach-E Outpaces Its Gasoline Counterpart
Ford’s iconic Mustang has seen a dramatic decline in sales, dropping by 31.6% in the first quarter of 2025 compared to the same period last year. According to the latest sales data released by Ford, the company sold 13,707 units of the Mustang in the first three months of 2024. This year, however, that number has fallen to just 9,377 units.
The drop in Mustang sales is so significant that the fully electric Mustang Mach-E has now surpassed the traditional gasoline-powered Mustang. Ford has sold 11,607 units of the Mach-E in 2025, highlighting a growing shift toward electric vehicles as consumers seek alternatives to internal combustion engine models.
Several factors contribute to this sales decline. The most obvious reason is the price. The base Ecoboost coupe starts at $33,515. While this might seem reasonable at first glance, many potential buyers no longer justify owning a second vehicle, as wages have not kept up with inflation. Additionally, owning a two-door coupe with rear-wheel drive as the only car is no longer practical for the average American.
Things become even more challenging if you want the V8 engine. The cheapest version with eight cylinders, the GT coupe, starts at $47,055. At that price, the Mustang must compete with rivals such as the Nissan Z and Toyota Supra, both of which offer similar performance at more attractive price points.
Another factor contributing to the decline in sales is the weather. As The Drive points out, the U.S. experienced particularly cold temperatures in the first two months of the year. Cold weather doesn’t exactly draw people to showrooms, nor does it encourage buyers to purchase sports cars.
While the traditional Mustang faces tough challenges, the return of the Shelby GT500 could be just what the brand needs to revive interest and sales.
But the Mustang isn’t the only model facing difficulties within Ford’s lineup. Sales of the Ford Explorer and Expedition have fallen by 19.1% and 37.5%, respectively. Other models, including the Maverick, E-Series vans, and Transit, have also seen declines compared to the previous year. On a more positive note, Ford’s F-Series lineup saw a 24.5% increase in sales, although the F-150 Lightning, the electric version of the popular truck, saw a 7.2% decrease in sales. Overall, Ford’s brand saw a 1.2% decline in sales during the first quarter of 2025.
This shift in Ford’s sales numbers highlights a broader trend in the automotive industry, where electric vehicles are gaining ground at the expense of traditional gasoline-powered cars. While the Mustang’s future may now depend on a pivot toward hybrid or electric powertrains, the success of the Mach-E indicates that Ford is adapting to changing consumer demands. The question remains whether the brand can reclaim the Mustang’s status as a muscle car icon or if the future lies in fully electric performance vehicles.
