Hyundai’s IONIQ 9 Wants to Redefine the Family Road Trip—With Style, Space, and a Touch of Sci-Fi
In a world where electric SUVs are fast becoming the new family minivan, Hyundai isn’t just joining the party—they’re hosting it. Meet the all-new IONIQ 9, Hyundai’s first three-row EV, and the centerpiece of their sleek new marketing campaign, “Space to Connect.”
But don’t expect another ad with smiling families and soft background music. Instead, think Mars-like landscapes, gravity-defying visuals, and an SUV that feels less like a car and more like a high-tech lounge in orbit.
At its core, the IONIQ 9 is about space—literal and emotional. It’s built to be the mobile heart of modern life, whether you’re shuttling the kids, escaping for a weekend retreat, or just catching your breath in the middle of a hectic day. The campaign’s hero ad, “Hello, Space,” leans into that theme with cinematic flair, blending otherworldly backdrops and advanced tech to showcase how the IONIQ 9 brings people together—row by row.
What sets this EV apart? For starters, it’s one of the few electric SUVs offering legit third-row seating without feeling like an afterthought. With up to 335 miles of range and a cabin that feels more luxury lounge than crossover utility, it’s Hyundai’s boldest family play yet. From remote work setups to impromptu karaoke sessions with the kids, it’s not just a car—it’s a mobile lifestyle hub.
And Hyundai isn’t holding back on visibility. Expect to see the IONIQ 9 campaign across NBA and NHL Playoffs, streaming platforms like Hulu and Netflix, and even in your favorite podcast ad breaks. It’s part of a full-spectrum approach to reach a broad and digital-savvy audience.
Behind the scenes, Hyundai teamed up with INNOCEAN USA for the campaign’s concept and Canvas for media strategy. The creative takes a minimalist, almost sci-fi tone—quiet, ethereal, and unmistakably premium. It’s a refreshing contrast to the noise of most car ads, and a signal that Hyundai’s EV lineup is growing not just in size, but in ambition.
Built in Georgia and eligible for the full $7,500 federal EV tax credit, the 2026 IONIQ 9 starts at $60,555 and hits dealerships this month. It follows in the award-winning footsteps of the IONIQ 5 and 6—but with more room, more range, and more reasons to leave the driveway.
So if you’re looking for an EV that doesn’t just move you but connects you—Hyundai’s betting the IONIQ 9 will be your next family member.