AUBURN HILLS, Mich., September 22, 2025 — Jeep® is bringing bold color back to the trail with the return of its vibrant “Reign” exterior finish, now available for the 2026 model year Wrangler and, for the first time, the Gladiator.
Originally launched in 2018 and reissued in 2023 for the Wrangler lineup, Reign — a striking shade of purple — is once again making a statement. For 2026, the color will be offered across all Wrangler trims and will also debut on the Gladiator series, expanding its availability to even more fans of Jeep’s adventurous spirit.
Known for its rich personality and standout style, Reign appeals to those looking to personalize their vehicle with a bold, factory-direct color option. Jeep says this expressive hue aligns with its commitment to individuality and self-expression among its enthusiast community.
Ordering is now open, though trim-level availability may vary. Whether conquering rugged trails or cruising city streets, Jeep drivers can now do so with an extra splash of purple flair.