In a bold nod to its heritage and an eye on the future, Maserati has announced the return of GranTurismo and GranCabrio production to its historic Viale Ciro Menotti facility in Modena. This strategic move not only honors over eight decades of Maserati’s legacy in the heart of Italy’s Motor Valley, but also signals a renewed focus on craftsmanship, innovation, and Italian excellence.
Production of the luxury coupé and convertible models will commence in the final quarter of 2025, reestablishing Modena as the central hub for some of the brand’s most iconic vehicles. The decision also reinforces Maserati’s commitment to its roots while aligning with its vision of sustainable, high-performance mobility.
Engineering Excellence Meets Italian Heritage
The Modena plant, known for producing the ultra-high-performance MC20 and its convertible sibling, the MC20 Cielo, is already a beacon of advanced engineering. Central to these supercars is Maserati’s groundbreaking Nettuno engine—a 630-horsepower V6 powertrain featuring F1-inspired pre-chamber combustion technology. Designed, developed, and built entirely in-house, the engine reflects the brand’s dedication to innovation without compromising on driving thrill.
Soon, the same walls will once again witness the creation of GranTurismo and GranCabrio models, including both internal combustion and fully electric Folgore variants. Thanks to the site’s flexible, multi-energy platform capabilities, Maserati is poised to deliver maximum customization and performance from a single, streamlined production line.
Craftsmanship Redefined: Officine Fuoriserie
Adding a layer of exclusivity, Maserati has expanded its Modena operations with the new Officine Fuoriserie—a bespoke atelier where customers can personalize their vehicles in minute detail. With a state-of-the-art paint shop and tailor-made configuration process, buyers are now able to bring their dream Maserati to life with virtually limitless options.
A Journey Through Time and Performance
The GranTurismo and GranCabrio lineage began in 2007 and 2009 respectively, paying tribute to Maserati’s post-war design ethos. With design roots inspired by the 1947 A6 1500 and penned by Pininfarina, these models soon became icons in the luxury sports segment. Between 2007 and 2019, more than 40,000 units were sold globally—a testament to their enduring appeal.
Their production briefly moved to Turin, where the brand launched its first fully electric GranTurismo, the Folgore, marking a technological shift. However, with the latest decision to bring production back to Modena, Maserati now bridges its legendary past with a progressive future.
A Statement from the CEO
Santo Ficili, CEO of Maserati, emphasized the strategic and emotional importance of the decision:
“Bringing the GranTurismo and GranCabrio home to Modena isn’t just a manufacturing choice—it’s a reaffirmation of our brand’s identity. It combines the strength of our heritage with the innovation our customers expect. This area, this factory, and these people represent the essence of Maserati.”
Looking Ahead
The relaunch coincides with Maserati’s centennial celebrations of its Trident emblem and sets the stage for the brand’s 100-year racing anniversary in 2026. As Maserati accelerates toward an electrified and high-performance future, Modena once again becomes the epicenter of its most iconic creations.
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