In a bold move that blends speed with storytelling, Formula 1 and Disney have unveiled plans for a groundbreaking global collaboration set to launch in 2026. The partnership will bring Mickey Mouse and his iconic crew into the world of high-octane racing through exclusive content, immersive experiences, and collectible merchandise.
This unexpected fusion of two entertainment giants marks a strategic step for both brands. With Formula 1’s surging popularity among younger audiences—over four million children aged 8 to 12 now follow the sport across Europe and the U.S.—the timing couldn’t be better. The sport’s growing presence on platforms like TikTok and Instagram, where younger demographics dominate, makes it fertile ground for Disney’s timeless characters.
“This collaboration with Disney is a perfect alignment of our shared commitment to innovation, imagination, and fan engagement,” said Emily Prazer, Chief Commercial Officer at Formula 1. “It’s about more than just branding—this is a cultural crossover that expands the reach of both F1 and Disney into exciting new territory.”
Disney, celebrating nearly 100 years of Mickey Mouse, sees this venture as an opportunity to reintroduce its classic characters to a global, tech-savvy audience. “This is a fusion of two powerhouse franchises,” said Tasia Filippatos, President of Disney Consumer Products. “Together, we’ll deliver fresh experiences that capture the hearts of both Disney lovers and Formula 1 enthusiasts.”
While the full details remain under wraps, fans can expect a global rollout of Mickey & Friends-themed activations across race weekends, digital platforms, and retail outlets. More announcements are expected in the coming months.
To follow Mickey’s journey into the fast lane, fans can stay connected via @mickeymouse and @f1 on social media as this exciting crossover shifts into gear.
