Camden, NJ — September 24, 2025 — Subaru of America has announced pricing and key updates for the 2026 Subaru BRZ, headlined by the debut of a striking new limited-edition Series.Yellow model. With a starting MSRP of $35,860, the BRZ enters the new model year maintaining the value-focused pricing of its predecessor while delivering upgraded design, safety, and performance.
The 2026 lineup features three trims: the BRZ Limited, BRZ tS, and the newly launched Series.Yellow, a collector’s edition limited to just 350 units. Subaru has discontinued the entry-level Premium trim, citing minimal customer demand.
“Our streamlined BRZ lineup reflects our buyers’ preferences,” said Bill Stokes, Car Line Planning Manager at Subaru of America. “With over 90% of BRZ customers opting for the Limited or tS, we’ve focused on delivering performance, safety, and high-value features where it counts.”
Performance Remains a Core Focus
All 2026 BRZ models are powered by a naturally aspirated 2.4-liter SUBARU BOXER® engine producing 228 horsepower, mated exclusively to the rear wheels for a pure, driver-focused experience. A 6-speed manual transmission is standard across all variants, with an optional 6-speed automatic available only on the Limited trim for an additional $850.
The BRZ continues to feature a TORSEN® limited-slip differential, sport-tuned suspension, and the driver-selectable “Sport” mode, introduced last year for sharper throttle response and agility. Subaru also notes improvements to the electronic power steering system for more precise control.
Introducing: 2026 BRZ Series.Yellow
The all-new Series.Yellow brings exclusive styling cues and high-performance upgrades drawn from the tS trim. Finished in Sunrise Yellow, a vivid color familiar to Subaru enthusiasts, the model features matte black 18-inch alloy wheels, black exterior badging, and special yellow interior accents.
Based on the tS chassis, Series.Yellow includes STI-tuned Hitachi® dampers, Michelin® Pilot® Sport 4 tires, and the Brembo® performance braking system with gold-painted calipers. Inside, the cabin is outfitted with Ultrasuede® upholstery, yellow contrast stitching, and bespoke interior trims.
Starting at $39,360 MSRP, the Series.Yellow is manual-only and built in extremely limited quantities, reinforcing its status as a future collector’s model.
Trim Highlights: BRZ Limited and tS
BRZ Limited – Starting at $35,860 (6MT) / $36,710 (6AT)
The Limited trim remains the core offering, equipped with 18-inch matte gray wheels, Michelin® summer tires, and LED steering-responsive headlights. Inside, it features black Ultrasuede® seats with red leather bolsters, heated front seats, and an 8-inch Subaru Multimedia Plus system with Apple CarPlay® and Android Auto™ integration.
Other highlights include keyless access with push-button start, dual-zone automatic climate control, and a standard Sport driving mode.
BRZ tS – Starting at $38,360 (6MT only)
Returning for 2026, the BRZ tS continues as the most performance-focused variant. Along with STI-tuned dampers and the Brembo® brake system, the tS features tS badging, Crystal Black Silica mirror caps, and unique 18-inch alloy wheels. The interior receives blue-accented stitching, STI logos, and a red-accented digital gauge cluster.
Standard Safety Across All Models
For 2026, Subaru’s EyeSight® Driver Assist Technology comes standard, even on manual transmission models—a significant milestone for Subaru’s safety innovation. This includes:
Adaptive Cruise Control
Pre-Collision Braking
Lane Departure and Sway Warning
Lead Vehicle Start Alert
All BRZ trims also include Blind-Spot Detection and Rear Cross-Traffic Alert, offering comprehensive safety for spirited daily driving.
Pricing Overview – 2026 Subaru BRZ
ModelTransmissionMSRPBRZ Limited6-Speed Manual$35,860BRZ Limited6-Speed Automatic$36,710BRZ tS6-Speed Manual$38,360BRZ Series.Yellow6-Speed Manual$39,360
Note: Destination & Delivery is $1,195 (or $1,345 in Alaska). Additional fees may apply in certain states.
Final Thoughts
The 2026 Subaru BRZ lineup showcases Subaru’s commitment to purist driving dynamics, modern safety, and value. With the addition of the eye-catching Series.Yellow and an emphasis on performance upgrades, Subaru continues to position the BRZ as a unique offering in the affordable sports coupe segment—combining classic rear-wheel-drive fun with cutting-edge technology and safety.