Ushering in a new chapter for Mercedes-Benz Vans, the unveiling of the Vision V marks a bold step into a previously unexplored luxury territory. As the brand introduces its Van Electric Architecture (VAN.EA), it paves the way for an all-new lineup of multi-purpose vehicles (MPVs) that blend high-end refinement with futuristic innovation — starting in 2026.
Positioned at the pinnacle of this new portfolio, the Vision V isn’t just a concept vehicle — it’s a statement. Designed to meet the expectations of discerning customers seeking more than just mobility, it reimagines the MPV as a private sanctuary, merging first-class comfort, immersive entertainment, and digital sophistication.
The Rise of a New Class: Luxury MPVs Reimagined
With the Vision V, Mercedes-Benz stretches the boundaries of its model range and carves out a new luxury segment for MPVs. This vehicle is more than a mere people mover — it’s an opulent lounge on wheels, complete with a spacious open-plan cabin that seamlessly blends technology with traditional craftsmanship.
The cabin is a masterclass in elegance, featuring lounge-inspired seating, exquisite materials like crystal-white Nappa leather and burr wood, and futuristic design elements. From a retractable 65-inch cinema screen to a 42-speaker Dolby Atmos surround system, the interior offers an immersive environment akin to a private theater or VIP suite.
Comfort, Customization, and Cocooning at its Finest
Step through the wide, automatically opening portal door and you enter a realm designed around the passenger. A smart glass partition between driver and rear can become opaque at the touch of a button, ensuring privacy on demand. Every detail, from ambient lighting that responds to music to handcrafted console pieces, contributes to the “cocooning” effect Mercedes-Benz is striving for.
The first-class seating is equally impressive — inspired by luxury lounge chairs, these futuristic seats feature electrically adjustable positioning, integrated massage functions, and the ability to fully recline. Even the center console doubles as a touchscreen control hub and fold-out chessboard, exemplifying the blend of digital luxury with artisanal detail.
An Entertainment Ecosystem on Wheels
At the heart of the Vision V experience is its immersive infotainment environment. Passengers can engage with seven unique digital modes — from “Relax” and “Entertainment” to “Gaming”, “Work”, “Discovery”, and even “Karaoke”. Whether unwinding with a calming visual journey or navigating augmented reality maps on the go, the Vision V redefines how we interact with vehicles.
Seven projectors and multiple interactive screens — including smart windows that double as displays — work together to deliver a full 360-degree digital experience. It’s a rolling tech suite designed for both business and leisure.
A New Face of Mercedes-Benz: Exterior Design and Lighting
On the outside, the Vision V showcases the next evolution of Mercedes-Benz’s design language. A streamlined, aerodynamic body with short overhangs and sculpted lines expresses both elegance and performance. Its striking light signatures, including illuminated louvres across the grille, body, and even the wheels, signal both innovation and identity.
At the front, the familiar Mercedes star is surrounded by a dynamic array of nearly 200 LED elements, welcoming occupants with an animated light show. The rear features over 450 illuminated 3D louvres, serving as taillights and brake indicators — a visual treat that hints at the cutting-edge interior awaiting inside.
Looking Ahead
The Vision V is not merely a show car; it’s a vision of where mobility meets modern luxury. Mercedes-Benz Vans is setting a new gold standard — not just in electric driving, but in the emotional and sensorial experience of travel. With this bold entry into the upper tier of MPVs, the brand continues to reinvent what a luxury vehicle can be.
Further information on the Vision V can be found on the Mercedes-Benz.com.