The XC60 is now the best-selling Volvo car of all time

Volvo XC60 Becomes Best-Selling Model in Brand History

The Volvo XC60 has officially become the most successful model in Volvo’s history, surpassing the legendary Volvo 240 with over 2.7 million units sold globally. Since its introduction in 2008, the mid-size SUV has established itself as a firm favorite among drivers seeking safety, style, and Scandinavian sophistication.

Initially manufactured solely in Europe, the XC60 became Volvo’s first truly global model by expanding production to China, helping meet growing demand in Asia. Its appeal across different markets has remained strong, with the model receiving the prestigious World Car of the Year title in 2018.

A Modern Classic for Families
With its versatile design and robust safety credentials, the XC60 has earned a place as the go-to family vehicle for a new generation. Where the Volvo 240 once dominated suburban streets, the XC60 now carries on that legacy — merging tradition with innovation. Many who grew up in 240s are now choosing the XC60 for their own families.

The 2026 refresh enhances the XC60 even further, featuring a sleeker design, upgraded comfort, and a more responsive infotainment experience. It remains a true all-rounder, offering SUV practicality alongside premium features that reflect Volvo’s commitment to high standards in both design and safety.

The XC60 overtakes the 240 to become Volvo’s best-seller

Carrying the Torch of Safety Innovation
The Volvo 240 set new benchmarks for vehicle safety during its production run from 1974 to 1993, pioneering innovations like crumple zones, reinforced cabins, and the first integrated child booster cushion. These foundational concepts helped define Volvo’s longstanding reputation for safety.

Today, the XC60 continues that tradition with cutting-edge systems such as City Safety, a groundbreaking technology introduced in 2008 to help avoid low-speed collisions. More recently, features like Oncoming Lane Mitigation further demonstrate Volvo’s leadership in active safety.

A Bridge Toward Electrification
As Volvo Cars transitions toward a fully electric future, the XC60 plug-in hybrid plays a crucial role. Offering a blend of electric and combustion power, it supports drivers who want lower emissions without compromising on flexibility. According to Volvo’s internal data, nearly half of the distance driven by their latest plug-in hybrids is powered purely by electricity.

From the iconic 240 to the modern XC60, Volvo continues to craft vehicles that prioritize family needs, safety, and sustainability. The updated XC60 doesn’t just carry the legacy forward—it redefines what the modern family SUV should be.