Toyota Teams Up with Latin Pop Star Ela Taubert in Exciting Year-Long Collaboration
The partnership will include exclusive performances, a U.S. tour, and fan experiences throughout 2025.
Plano, Texas – May 29, 2025 – Toyota has officially announced a dynamic new partnership with rising Colombian pop sensation Ela Taubert, signaling a powerful move into the Latin music scene for the iconic automotive brand. The collaboration is set to span the entire year and aligns with the artist’s highly praised debut album Preguntas A Las 11:11.
As part of the partnership, Toyota will serve as the presenting sponsor of Taubert’s upcoming international tour, set to launch later this year. The tour will showcase her unique blend of Latin and Anglo pop and is expected to connect with a wide range of young music fans across the U.S.
“This collaboration with Ela Taubert reflects our passion for cultural connection and innovation,” said Dedra DeLilli, Vice President of Marketing Communications at Toyota. “We’re excited to support her journey and bring fans closer to the music that moves them.”
Ela Taubert recently performed at the Sueños Music Festival in Chicago, where she took center stage at the Toyota Music Den—an exclusive and immersive performance space designed to spotlight emerging artists. The space also featured interactive fan zones and showcased Toyota’s latest vehicles, including the Land Cruiser and Prius Prime plug-in hybrid.
In addition to her tour, Taubert will appear later this year in Sounds of the Road, a music series presented by Toyota and SiriusXM®. She will be the first Latin artist to be featured in a full episode, which will include a performance and in-depth interview in Spanish.
Fans eager to follow the journey can find exclusive behind-the-scenes content and tour updates by following @ToyotaLatino on Instagram and Facebook.
