Volvo Cars Named Official Luxury Vehicle of the Boston Red Sox
June 9, 2025 – Mahwah, NJ — Volvo Cars has announced a major new partnership with the Boston Red Sox, becoming the Official Luxury Vehicle of the team for the next five seasons. The collaboration connects two iconic names known for legacy, innovation, and strong ties to their communities.
As Volvo marks 70 years in the United States, this partnership highlights its long-standing presence in New England — one of the brand’s earliest and most loyal markets. Volvo’s relationship with Boston stretches back to 1955, and now deepens with this high-profile alliance at Fenway Park.
A New Presence at Fenway
Red Sox fans visiting Fenway Park this season will notice a prominent Volvo logo on the center field garage door, a visual symbol of the automaker’s commitment to the region and its baseball culture. In addition, Volvo is introducing the “Electric Play of the Game” on WEEI radio broadcasts — a feature that celebrates standout moments during each home game, aligning with the brand’s push toward fully electric mobility.
Exclusive Perks for Fans
To further engage local supporters, season ticket holders for the 2025 Red Sox season will be eligible for an exclusive Affinity Discount of up to $1,000 toward the purchase or lease of select new Volvo models. It’s a meaningful gesture aimed at bringing the Volvo experience closer to the team’s passionate fan base.
Elevated Game-Day Experience: Volvo Cars Royal Rooters Club
As part of the partnership, fans can also enjoy premium hospitality at the Volvo Cars Royal Rooters Club, a luxury suite located on the second level of Fenway Park. Blending sleek Scandinavian design with rich baseball history, the club features rotating Red Sox memorabilia, a private bar, and upscale food and beverage service — creating a game-day experience that’s as refined as it is exciting.
A Relationship Reignited
This isn’t the first time Volvo and the Red Sox have teamed up. The two brands first partnered in 2003, and in 2008, Volvo honored the team’s 2007 championship season with a special run of 107 limited-edition C30 hatchbacks — one for each Red Sox victory that year. Each vehicle was uniquely numbered and featured exclusive MLB-authenticated details, becoming sought-after collector’s items among fans and automotive enthusiasts.
A Partnership Built on Shared Values
“This collaboration represents more than branding,” said Brett Lyons, Head of Volvo’s Northeast Region. “It’s about aligning with a community-driven organization that shares our values of excellence, tradition, and innovation.”
Troup Parkinson, Chief Marketing and Partnerships Officer of the Red Sox, echoed that sentiment: “Volvo Cars is a natural fit for the Red Sox. Their craftsmanship and heritage resonate deeply with our fans and our culture here in New England.”
As the Red Sox season unfolds, this partnership promises not only enhanced visibility for Volvo but also a closer bond between fans, the team, and a brand that’s been part of the Boston story for generations.